Entend for negotiation
Terms are half the negotiation. How they negotiate is the other half.
Some buyers anchor hard and soften, some go quiet and wait you out, some need to feel they won. Entend reads how this buyer negotiates and hands you a way to hold your line without losing the room.
Reads how buyers communicate. Never a prediction of any deal.
You gave ground you did not need to give.
Because the silence felt like a no, so you discounted before they asked. The pushback sounded final, so you folded. You read the pressure wrong, and it cost you margin that was never really at risk.
How it works
Three steps, five minutes.
Log the five tells
How they open, what they do after a number lands, and the pace they set. Five taps build the read.
Read how they negotiate
Whether this buyer anchors, waits, or needs a win, and whether a hard line reads as final or as an opening. A working read of the pressure.
Walk in with the move
How to hold your line with this buyer, and the line to say, on one screen, five minutes before. Debrief after while it is fresh.
Everything in Pro
The full toolkit for high-stakes negotiations.
Strategize your approach
Build a plan for any conversation using your Given Circumstances, before you walk in.
Choreograph your delivery
Map your stance, gesture, and focus so your body supports your words instead of fighting them.
Capture and hold attention
Make the promise that earns attention, then keep renewing it so people stay with you.
Decode what is working
See the patterns in how you communicate, so you can name what to amplify and what to soften.
An engaged, captivating body
Turn nervous energy into presence: stance, gesture, and orientation that project confidence.
A read that learns you
Every conversation sharpens your living read, so the coaching fits you better each week.
The Method
Not "be confident." Something you can do.
The Entend Method is a real, physical language for holding a room: breath, stance, gesture, focus, and voice, built over 30 years of field work and taught in university courses. The coach speaks it fluently, and it coaches you in your situations, not from a script.
Plus: Discover
A growing library of bite-size video lessons.
A daily two-minute lesson, free, every day. One tool, one habit, yours. Pro unlocks the full course library and The Climb, the certificate path that proves the work.
FAQ
Your questions answered.
Is this negotiation tactics and scripts?
No. Tactics assume every counterpart plays the same way. Entend reads how this specific buyer negotiates, then rehearses you against that.
Can it help me hold price?
It helps you read whether the pushback is a real walk-away or a negotiating move, so you hold your line when the pressure is not what it seems. It is never a prediction of any deal.
Does it work for renewals and multi-party deals?
Yes. Renewals, procurement, and multi-stakeholder rooms are where reading the pressure matters most.
How much time does it take?
A focused session takes about five minutes. Run one before the moment and you walk in ready.
What happens in my first session?
Two minutes of honest questions builds your read, the picture of how you actually communicate. Then the coach works your real situation with you, in the Entend Method, fitted to you.
What does Entend give me feedback on?
Your message, your structure, your presence, and how you respond under pressure, grounded in a 30-year communication methodology. It reads how you communicate. It never judges who you are.
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